Conversations are what we play on. In an increasingly complex world with a constant influx of media, conversations start anywhere, anytime and an opportunity to have a meaningful interaction with the media is always around the corner. At Syntax, we believe in a culture of interactions, and we try our best to keep the dialogue fun, preppy and to the point. Our media managers promote and control media interactions, strategizing your media marketing efforts, so you can get back to doing what you do best – running your company.
CRISIS & ISSUES MANAGEMENT
News goes viral in a flash. So does bad reputation. But because we’ve become a trusted and valued source of information, we know where the opportunity lies to tell your story to the media tactfully and with precision. Whether it is assistance in crises management planning or emergency disasters, every second counts, and hence a call to our PR agency can help transform the crises into an opportunity to maintain a positive corporate image.
Effective communication is the key to winning hearts and altering perspectives. Hence, corporate communications means we stay in the hearts and minds of our stakeholders and communicate the right key messages of the brand. It is about ensuring that the brand lives on and the story is told and retold to those who really matter. Corporate Communications is the foundation on which corporate image is built and sustained. We have definitive expertise in telling the story of your business and getting your corporate achievements recognized.
Media is the single most influential factor in our lives, so much so that we can see people around us speak the language of the media. Capturing the power of media, we keep a close eye on what media is talking about and how these conversations affect you and your brand. Intelligent media monitoring gives us the power to give the power to you; to be able to see your business and your industry from the eyes of the media. That simply translates into more accurate insights and trending topics.
A press event is a representation of your business and your brand. It can either make or break your corporate image. Because an event speaks volumes about your brand, we ensure that we pay attention to every little detail when putting together a press event for you. Our idea is to create events that go beyond just giving information, we believe in entertaining and inspiring all at once, ultimately capturing the imagination of the media and industry alike.
Every business, no matter how big or small faces a point when they feel the need to communicate with the government officials and regulatory bodies. Due to the sensitivity of the interaction, it is important to create the ideal atmosphere to get the point across tactfully. While we are partial to your interests, we base our lobbying efforts on the principles of transparency and fair business practices.
We are the story tellers. We believe in the power of words to bring your brand to life. In every brand story that we tell, we carve each piece with passion using the brand key messages as our inspiration. The result is the content that is thought-provoking and engaging at the same time. Our content team has honed the art of producing pieces of strategic writing including press releases, editorials, fact sheets, backgrounders, spokesperson profiles and more.
MEASUREMENT & ANALYSIS
Getting into the number game is one of the credible ways to show what is being achieved for you. We use the numbers that are varied in their approach and their inferences. The numbers that matter the most in PR are media impressions, share of voice (SOV), impact of coverage, tonality and ROI. We not only use these numbers to measure success but also maintain flexibility to adapt our evaluation techniques in order to suit the requirements of clients.
Speaking with the media can be daunting even for the most skilled public speakers. Having the benefit of interacting with media representatives day in and day out, we understand the psyche of the media better than your average Joe. Our experience places us in a strong position to give you the insider tips to get away with even the most grilling media questions. Now is your time to handle the media like a pro and shine like a star.
Sharing is caring. Giving back to the community that you operate in goes a long way in building your company’s soft image. Organizations that contribute to the community in a positive way are considered more trustworthy and credible. Our holistic community relations approach enables us to devise strategies that can really work for you, bringing to light your sustainable impact on society.
Who’s who and what’s what. Creating this distinction cannot be emphasized upon more. Knowing what to communicate to whom makes all the difference in ensuring the right communication, at the right time. We plan all this for you strategically with stakeholder mapping by identifying the possible stakeholders for your business and crafting relevant key messages for each and every one of these groups.
Employees are the driving force behind every business. The people who implement all your strategies and earn the profits for you must be kept abreast with all the latest happenings of your organization; they must remain motivated so they feel a constant sense of pride when working with you. Our streamlined communication strategies coupled with robust evaluation techniques are geared towards gaining and sustaining employee engagement – a component we believe is essential to business success.
TRADITIONAL MEDIA RELATIONS
Media is getting more diverse with time but the importance of traditional media cannot be undermined. Creating lasting relations is our ball game, being friends with traditional media is what we ace at. Our professional relations with influential media personnel are based on mutual trust and respect; it is what enables us to maintain your reputation and credibility in the right media circles.
DIGITAL MEDIA MANAGEMENT
If it’s news, it’s on social media. News breaks on twitter, it spreads like wild fire on Facebook and the bloggers start publishing self-generating stories. Digital Media is our new alternative life which can go abuzz with the same story in different forms at the same time. Digital media is like second nature to us. We are the conversation starters on digital media; we are the first ones to break the news to the bloggers. With us, you can be sure of your presence being felt in the digital sphere.